Peddling Prose Bookshop
Social Media Management | Content Creation | Brand Storytelling
Peddling Prose Bookshop is an independent mobile bookstore based in New Bern, North Carolina, bringing books and a little literary magic to local markets, festivals, and community events.
Industry: Retail / Independent Bookshop
Services: Social Media Management, Content Creation, Photography, Graphic Design, Copywriting, Content Strategy & Event Promotion
The Objective
As a mobile bookstore, Peddling Prose relies on more than a traditional storefront to connect with customers. Social media plays an important role in helping readers discover the business, find upcoming events, and stay connected between appearances.
The focus was on building a consistent online presence that reflected the bookstore's personality while keeping its community informed and engaged.
The Approach
The strategy combined three things: book discovery, community engagement, and event visibility.
Rather than relying solely on promotional posts, I created a mix of book recommendations, relatable reader content, personality-driven videos, and event announcements.
This gave the audience more reasons to interact with Peddling Prose beyond simply knowing when and where to shop.
The Work
From photography and short-form video to custom graphics and copywriting, I developed content that balanced creativity with clear business objectives.
Some posts introduced readers to new titles. Others encouraged conversation, highlighted the bookstore's personality, or helped promote upcoming appearances.
The result was a content mix designed to keep Peddling Prose recognizable, relevant, and connected to its local audience.
A Word From the Client
"I am so thankful for Alex and her social media services. She has been so easy to work with, creates content independently, but is also open to trying new things. Alex has taken the stress of social media off my plate and for that I am so grateful!"
— Peddling Prose Bookshop
