Chad Howery Real Estate Group
Social Media Management | Content Creation | Real Estate Marketing
Chad Howery is a military veteran and real estate professional with Keller Williams New Bern and KW Military Pro, helping buyers and sellers navigate their next move in Eastern North Carolina.
Industry: Real Estate
Services: Social Media Management, Content Creation, Short-Form Video, Graphic Design, Copywriting & Content Strategy
The Objective
Real estate is personal, and Chad’s social media needed to give people a sense of who they’d be working with.
The focus was on building a consistent presence that highlighted his local knowledge, military background, and experience helping buyers and sellers—while making room for his personality alongside the property listings.
The Approach
The strategy brought together property content, local information, and personal storytelling.
Listing highlights gave potential buyers a closer look at available homes, while community content introduced the area and offered reasons to follow beyond a home search.
Chad’s military experience also helped shape the content direction, creating opportunities to connect with people navigating PCS moves and the transition into a new community.
The Work
I created a mix of listing videos, custom graphics, captions, and local content to keep Chad’s social media active and consistent.
The content balanced property promotion with opportunities to build familiarity and start conversations. Each piece supported a clearer picture of Chad, the market he serves, and the experience he brings to his work.
Over the initial 30-day period, views increased from 25.6K to 46.0K, content interactions rose from 398 to 722, and follows increased from 24 to 43. Messaging contacts also increased from one to two.