REMAX Real Estate Center
Social Media Management | Content Creation | Real Estate Marketing
RE/MAX Real Estate Center is a real estate office in New Bern, North Carolina, helping buyers and sellers throughout the surrounding communities. Its social media brings together the agents, properties, and local connections behind the business.
Industry: Real Estate
Services: Social Media Management, Content Creation, Short-Form Video, Graphic Design, Copywriting, Content Strategy & Event Promotion
The Objective
The office’s social media needed to reflect both its real estate expertise and its connection to New Bern.
The focus was on creating a consistent, recognizable presence that supported listing visibility, introduced the agents, and gave people a reason to stay connected beyond buying or selling a home.
The Approach
The strategy centered on three things: the properties, the people, and the community.
Listing content showcased available homes, while agent spotlights and behind-the-scenes videos helped people get to know the office. Local event roundups and community updates made the page useful to people already living in the area, too.
Together, these created a content mix that felt professional, approachable, and connected to everyday life in New Bern.
The Work
I created listing reels, agent features, custom graphics, captions, and community content to keep the office’s social media active and cohesive.
Recurring posts, including weekly local happenings, brought consistency to the page. Event promotion and office updates highlighted opportunities to connect in person, while short-form videos gave the agents room to show their personalities.
Across the before-and-after reporting snapshots, views increased from 15.5K to 47.9K, content interactions rose from 432 to 997, and follows increased from 20 to 116. Messaging contacts also increased from two to three.